Social media is the talk of the town globally these days. From a number of social networking platforms such as Orkut, Facebook, Google+, LinkedIn to the modern Instagram, Pinterest, Twitter and many more, social media has advanced to affect people in a number of ways as well as businesses. Social media is one of the latest fads in the industry of retail and business these days that can work wonders for your business if managed properly. A number of researches and surveys conducted on the overall web usage patterns by people all over the world have revealed that youngsters and adults spend most of their time on leading social networking websites these days. Thus, social media has become a vital instrument for business enterprises and retailers to target consumers, build a strong and positive brand reputation, get in direct touch with fans and customers and thus improve sales on the whole.
Social media is today a crucial instrument for change, not only in the society, but also for business enterprises. Social media as one of the most worthy platforms for retailers to market their products, post offers and a lot more and thus seek the recognition of people, obtain reviews and comments and a lot more. Social media is highly effective in helping retailers target a wide range of customers since it offers a global reach. Here are some of the latest trends of social media usage by leading companies of the world to popularize their brand and seek customer feedback.
About 79% of businesses worldwide use social media for marketing
The Harvard Business Review, a prominent name in the world of technology and web review, recently conducted a survey on over 2,100 companies of the world on the usage of social media for marketing. Among these, over 79% companies surveyed are using or are planning to use social media for effective and efficient marketing of their brands and products. Some of the common social media platforms used by small, medium sized as well as established business organizations include Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest and many others.
Social media is today a crucial instrument for change, not only in the society, but also for business enterprises. Social media as one of the most worthy platforms for retailers to market their products, post offers and a lot more and thus seek the recognition of people, obtain reviews and comments and a lot more. Social media is highly effective in helping retailers target a wide range of customers since it offers a global reach. Here are some of the latest trends of social media usage by leading companies of the world to popularize their brand and seek customer feedback.
About 79% of businesses worldwide use social media for marketing
The Harvard Business Review, a prominent name in the world of technology and web review, recently conducted a survey on over 2,100 companies of the world on the usage of social media for marketing. Among these, over 79% companies surveyed are using or are planning to use social media for effective and efficient marketing of their brands and products. Some of the common social media platforms used by small, medium sized as well as established business organizations include Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest and many others.
Facebook and LinkedIn are considered the most effective ones
The Social Media Marketing Industry Report released in the year 2013 reveals that marketers, businesses and retailers regard Facebook and LinkedIn as two of the most effective networks to market their products and brands. These social networking websites have the maximum number of users all over the world and are hence the most ideal ones for effective promotion and customer engagement.
The Social Media Marketing Industry Report released in the year 2013 reveals that marketers, businesses and retailers regard Facebook and LinkedIn as two of the most effective networks to market their products and brands. These social networking websites have the maximum number of users all over the world and are hence the most ideal ones for effective promotion and customer engagement.
YouTube is on the hit list of most retailers
Along with popular social networks mentioned above, YouTube is on the hit list of most retailers. The Social Media Marketing Industry Report 2013 reveals that a significant 69% marketers are planning an increase in the usage of YouTube in the coming years for sharing important videos.
To know more about social media optimization and marketing services visit : OctaShop
Along with popular social networks mentioned above, YouTube is on the hit list of most retailers. The Social Media Marketing Industry Report 2013 reveals that a significant 69% marketers are planning an increase in the usage of YouTube in the coming years for sharing important videos.
To know more about social media optimization and marketing services visit : OctaShop
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